Pinch, swipe, tap
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This is a recording of a lecture given by Hanna Kops on 16 January 2025 held online and in-person at St Bride Foundation.
'Pinch, swipe, tap’ was a talk by Hanna Kops, Head of Experience at TfL Digital. Hanna leads the award-winning digital experience team behind TfL Go, Transport for London’s innovative new travel app. TfL Go has been shortlisted for a D&AD Award, won two Drum Awards, BIMA Gold and two Design Week Awards for its innovative design. It also received an honourable mention in Creative Review’s 2023 Annual.
Transport for London is known for iconic design and innovation. TfL Digital is continuing that tradition by creating digital experiences that are anchored in this long history while introducing innovative and unique new features and products, making use of latest live data, emerging technology and a unique approach to digital design and craft.
Hanna Kops co-built TfL Digital over the last few years to bring innovation and strategic design, as well as a unique focus on quality and digital craft in-house. She is also a Visiting Lecturer at the Royal College of Art. Before joining Transport for London, Hanna led design teams, innovation projects, culture change initiatives for major brands and co-founded a design studio. She worked for a wide range of organisations in technology, retail, culture/arts, healthcare and education in the UK and USA, including Transport for London, O2, Orange, NHS and The Department of Health, BBC and as a former resident of New York City, WebMD and The Rhode Island Department of Education.